Tai Lopez Credits His Viral $100,000,000 YouTube Ad to “Good Copywriting.”
“What’s more powerful than even sex?”
Published in
15 min readJan 25, 2023
Tai Lopez set the tone for late 2010s marketing.
Standing in his garage in the Hollywood hills, surrounded by books, and his new black Lamborghini, the knowledge-obsessed entrepreneur changed the way self-help gurus do business.
